Admiral West

For your bakery’s bottom line

Maybe it was Grandma’s cookie recipe that inspired you to open your dream bakery. But it takes a lot more than a soft, chewy cookie to build a successful business — and software is a key ingredient.

At Admiral West, we help great bakeries become great businesses. For 15 years, we’ve successfully transitioned bakeries from spreadsheets and disjointed software products to a fully integrated bakery management system.


A few reasons for our 99% retention rate

Our Not-So-Secret Ingredients



— our software and our service

We know product quality is essential to the survival and growth of your business. And we take it just as seriously here, from providing the best bakery management software to maintaining the highest standards of service excellence.



— a phone call away

Every client who has made the switch to Admiral West says the same thing, “We’re amazed at how responsive your team is.” Our clients have our phone numbers and someone is always here to answer a question or resolve an issue.



— always a step ahead

Bakery management software should help your business stay competitive in a rapidly changing industry. Admiral West ensures you always have the features and functionality you need to continually optimize operations as you grow and scale.

Meet our Leadership Team

René De Fiori

Managing Director

René came to Admiral West in 2007 to lead the company’s expansion into the western U.S. Responsible for day-to-day operations, he has consulted on over 200 projects for clients in a wide range of industries.

René’s implementation expertise is focused on business process and operations reviews, design of customized processes, data conversion and integration strategies as well as project management. He is a Certified Public Accountant, a Project Management Professional.

Prior to Admiral West, he held executive, management and consulting positions with then Microsoft’s largest international VAR and at a major ERP software publisher. He began his career as an auditor and consultant with Ernst & Young’s Entrepreneurial Service Group.

Eric Fitzpatrick

Consulting Manager

Eric joined the Admiral West team in 2007 and has since consulted with clients across a variety of industries, from food manufacturing and financial services to telecommunications, professional services and pharmaceutical.

Eric works with Microsoft Dynamics and Vicinity Manufacturing applications, focusing on the accounting, distribution and manufacturing modules as well as add-ons and custom applications. He holds GP Financial, Distribution and MR certifications and is a member of the Microsoft Great Certified Professional Program (CPP).

Prior to joining Admiral West, Eric led overall operations for a recognized VAR and two nationwide wholesale distributors.

Terry Perkins

Consulting Manager

Terry joined the company in 2007 after five years with a prominent nationwide VAR and has since assisted over 100 clients and participated in scores of successful engagements.

He works primarily with the MS Dynamics and Vicinity Manufacturing applications as well as custom integrations between Dynamics and industry specific applications. Terry brings deep experience and knowledge of SQL Server, SQL Reporting Services, SmartConnect/eConnect, and SQL Server Integration Services (SSIS/DTS). He holds a Bachelor of Science degree.

Terry has over twenty years of business analysis and software application implementation experience. He specialized in large, complex, multi-site engagements for financial institutions in the U.S., Europe and Asia.

Trust the Admiral West team to transform your bakery into the best business it can be.

Our Loyal Customers

A short list of a few of the customers we’ve served over the years

fresh start bakery

Driven by your success

Hear what our clients have to say about working with us.

With Admiral, we had a true partner – not just a vendor. I’ve had both. They earned our trust by doing the right thing repeatedly. Service relationships are never perfect, but in all cases, Admiral West acted with integrity and open lines of communication.

Jim Irwin, VP IS

Schwartz Brothers Bakery

Admiral Consulting Group was great at communicating right from the start, and consistently delivered as promised. The consultants understood and clearly documented our concerns during needs analysis. Admiral addressed every requirement in their deployment plan, and we were up and running in under 6 months.

Paul Lin, IT Director

Sweet Life Bakeries

Prior to having Admiral’s Microsoft Dynamics solution for bakeries, we were planning our production with a collection of disconnected Excel files and databases. Scheduling changes were difficult and sometimes inaccurate, which caused customer satisfaction problems. We now can accurately schedule our production in a few minutes instead of hours– and changes are easy, since all of the data is in one place.

Charlie Olson, Owner

Olson’s Baking

The Microsoft Dynamics GP solution instills confidence throughout the organization, from warehouse workers to senior management. When we produce reports, we know they are accurately reflecting our business, allowing us to use them to continuously improve efficiency with confidence.

Marc Flood, CIO

Fresh Start Bakeries

Taking people off of their regular duties to do this project was not an option for us. We had to squeeze this project into the margins of our jobs. Admiral understood this and made adjustments. They were extremely hands-on. We liked that we didn’t have to wait for responses from off-shore developers. Their expertise and flexibility were critical to our success.

Brian Tegen, CFO

Schwartz Brothers Bakery

We switched from a larger, national Dynamics VAR to Admiral a few years ago and have not looked back. Admiral’s responsiveness, knowledge, professionalism is first rate, and additionally they are flexible in ways that larger national firms simply cannot be.

Evan Masyr, CFO

Salem Communications

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